To develop a long-term relationship with a company that could assist them with all areas of POP; consulting, technology, production and distribution.
The customer contracted Adams McClure because of their advanced ordering technology, state-of-the art production facilities, and ability to provide new and existing restaurants with a streamlined method of ordering POP.
An on-line system to allow stores to order custom POP and menus for each location as well as to pre-order for national promotional programs. They needed a partner to manage the entire program and direct-bill each location for their items produced.
Adams McClure built an on-line system, at no additional cost, which allows for the individual store location to build unique menus for their store (based on corporate regulated criteria) and custom POP. This same system manages all orders for program POP, store billing and reporting to corporate.
To consolidate suppliers into a single source by partnering with one supplier to provide complete production and management of their POP program.
Adams McClure designed a customized, on-line program that manages all 650 store locations. Unique profiles were built for each store. With store profiles, the on-line system manages all production, specifications, quantities, custom packing details and inventory. All daily orders, production and delivery times are linked into this on-line system via a unique ERP management system.
To update their production methods for creating POP. Materials that were being sent to store locations were “failing” and incorrect deliveries were adding to the overall costs for each program. They had no ability to track program history or understand POP touch points at their store locations.
In 1994 Adams McClure contacted the customer to become their single-source production company for their monthly POP needs. Adams McClure has been the sole provider of this retailer for the past 20 years.
Customer was using several different suppliers for the daily production of in-store POP. Images looked different from different suppliers and schedules were not being met. Innovative/new POP ideas were not being introduced to the marketing team.
Adams McClure’s G7 certification allowed them to order different forms of POP on different substrates that all maintained consistent color. Adams McClure’s vast, in-house production capabilities, allow for shortened lead times and ensure color consistency on different materials throughout each store.
They have over 5,500 store locations with 1,300 as contract stores. They needed a way for the 1,300 stores to order custom POP for their individual store locations on a daily / weekly basis. POP needed to be approved by the corporate office prior to production.
Adams McClure developed an on-line system that manages their image assets to ensure that stores only use current, approved images, offers, and pricing. This eliminated the need for corporate approval of every print piece requested by the field.